25th anniversary of Krastsvetmet Jewelry Division
On September 16, 1994, Krastsvetmet launched jewelry production. The new division produced 30 kg of silver chains during the first year and a year later began to produce gold chains.
Today Krastsvetmet is the Russian leader in the production of gold chains and the only manufacturer of platinum chains. In 2018 jewelry production and sales totaled 8 tons, 3.9 tons of which (+47% compared to 2017) are gold chains.
A year ago Jewelry Division started direct sales to all market participants. This approach increased the number of clients among small and medium-sized enterprises – now about 700 jewelry companies from Russia, Latvia, Estonia, Belarus and Germany are partners of Krastsvetmet. Export grew by 86%.
In addition to selling jewelry and semi-finished products, the company provides consulting services, marketing support and training to personnel of its partners. For example, in 2019 Jewelry Division with the support of Krastsvetmet Corporate University developed training program for jewelry retailers called “About chains”. “Over the years of Jewelry Division operation, Krastsvetmet produced all categories of jewelry products, including with precious stones. But the market changed and we focused on chains and bracelets. Our range of chains in terms of alloys, colors, precious metal fineness, coatings is the widest among Russian manufacturers. But Krastsvetmet today is not only a manufacturing company. It is also the center of excellence willing to share its knowledge, including in the field of business analytics,” says Anna Panasyura, Head of Jewelry Division.